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Studio After is a branding and visual communication studio co-founded by Alex Chen and Chao Wang in San Francisco in 2021, currently based in Brooklyn, NY. We specialize in developing communication design work that helps people and organizations think conceptually and visually about their projects. Our goal is to enable them to build strong connections with their audiences.


Discovery


We engage with client to discover insights and pain points. This involves processing existing research or briefs. We also evaluate internal capabilities and implementation, informing the development of brand tools. Through this discovery process, we uncover key truths that guide our strategic approach.


Brand Architecture


We utilize our expertise to establish effective structures and hierarchies for new or challenging brands, ensuring they can grow and thrive with a solid foundation for long-term success.

Strategy


We meticulously analyze and refine our key findings during the discovery phase to craft a concise brand statement. Taking into account factors such as purpose, personality, competition, target audience, available resources, and scalability, we strategically outline the most effective approach to bring that statement to life.


Visual Identity


Every project we undertake combines intelligence and exceptional aesthetics. We equip our clients with the tools to effectively communicate with consumers, while crafting visual identities that authentically express their brand personality.











Capabilities

Concept development
Communication strategy
Brand identity
Naming
Stationery
Signage & wayfinding
Packaging
Web and digital design
Art direction
Illustration
Motion
Publication/book design
Social media
Environmental design
Exhibition design
 


Contact

Interested in collaboration or just want more information? Don’t hesitate to reach out.

info@studioafter.co


Alex Chen
alex@studioafter.co

Chao Wang
chao@studioafter.co


©2024 After*Working in progress, full case study coming soon